Content planning
A monthly content calendar built around your projects, customer questions, services, and sales priorities.
You review: topics, formats, and publishing dates.
Discuss your retainer Our monthly retainer gives your team ongoing content, social media management, targeted campaigns, and reporting. We turn your expertise and customer results into marketing that helps mill owners and decision-makers find you and understand your value, without relying on trade shows alone.
We’ve been in this industry for decades. Most of our business still comes from word of mouth.
We’re doing great work, but the market doesn’t really see enough of it.
I’m tired of traveling from mill to mill looking for opportunities. I want the right customers to find us.
Trade shows cost more every year. I’m not sure they’re worth what they used to be.
We spend money on marketing, but it’s hard to know what’s actually driving new opportunities.
We have a great solution.
It’s just hard to explain what makes it different and why it matters.
We keep spending on industry publications, but it’s getting harder to see what we’re getting back.
We have happy customers and great projects, but those stories mostly stay inside the company.
We hear versions of these on almost every call.
Koval was built for companies in the wood industry that already have the expertise, reputation, and customer results but need a better way to turn those assets into visibility, credibility, and new sales opportunities.
We combine industry knowledge, customer storytelling, content production, distribution, and lead generation to help sales teams get in front of the right people earlier and with stronger proof.
Major clients
in the wood industry
Projects delivered
to date and counting
Years of projects &
wood industry experience
Koval combines deep industry experience with direct access to the wood products market.

Vadim is an internationally recognized thought leader & expert with a dedicated track record for over 15 years, in the industrial sawmill & wood processing industry.
Founder & CEO of Koval · Host of Wood WorldDirectly influenced billions of dollars of sales in the wood processing industry.
He actively communicates with the industry online and offline — speaking at conferences, attending industry events, visiting mills, and talking directly with decision-makers.
His content is watched, read, discussed, and shared by the same people our clients want to reach.
His audience includes wood processing decision-makers, equipment manufacturers, suppliers, and industry leaders across North America and internationally.
Our industry knowledge doesn’t stop with Vadim. The Koval team has years of hands-on experience working with mills, manufacturers, suppliers, and technology companies across the wood products sector.
We understand the people, the equipment, the buying process, and the language of the industry.
An ongoing team to plan, create, publish, and improve your digital marketing. We agree on the channels, deliverables, and performance benchmarks before work begins.
A monthly content calendar built around your projects, customer questions, services, and sales priorities.
You review: topics, formats, and publishing dates.
Social posts, short video edits, graphics, and customer stories built from your existing footage, interviews, and project updates.
You receive: finished assets and copy for approval.
Scheduling and publishing on agreed company channels, with email campaigns when included in your scope.
You see: consistent activity on the channels your buyers use.
Campaign planning, audience targeting, ad creative, and ongoing optimization on agreed platforms such as LinkedIn, Meta, and Google Search.
You review: campaign activity, spend, and performance.
Updates to agreed website pages, campaign landing-page content, and materials your sales team can use in follow-ups.
You receive: practical content tied to current sales conversations.
A monthly review of content and campaign performance, website activity, inquiries, and feedback from your sales team.
You review: what ran, what happened, and what changes next.
Post volume, channels, campaign activity, website tasks, and reporting are set out in your proposal. Ad spend, new filming, travel, major website builds, and Wood World placements are scoped separately unless expressly included.
Ongoing Partnership is the core of the retainer. Strategy, focused production projects, and Wood World collaboration can support it when your priorities call for them.
Build the foundation for smarter decisions and growth.
Create high-impact assets for key initiatives.
An ongoing engine for content, pipeline, and growth.
Leverage third-party credibility and our industry platform.
Koval plugs in where the gap is. We bring together the right services around your specific need.
Strategy
We help you understand your market, sharpen your positioning, and decide where to focus.
Outcome: A clear understanding of where to compete, who to reach, and what to say.
Project
We turn customer results and technical expertise into credible stories and practical sales assets.
Outcome: Stronger customer proof that helps buyers understand your value and trust you.
Ongoing Partnership
We connect content, distribution, and sales support in an ongoing plan, then review performance and refine.
Outcome: Consistent visibility, demand generation, and new sales opportunities.
Wood World Collaboration
We bring your story to our established industry network through editorial content, distribution, and partnerships.
Outcome: Greater industry reach, recognition, and third-party credibility.
We combine deep industry expertise, proven storytelling and visuals, and execution to drive measurable growth.
We’ve spent decades working in the wood industry. We understand the technology, the people, the buying process, the legacy behind these companies, and where the market is going next.
We produce cinematic 6K video, interviews, brand films, case studies, and visual content that make complex industrial stories clear, credible, and worth watching.
We don’t just produce the assets. We can also take responsibility for getting them in front of the right audience through social media, email, paid campaigns, industry channels, and events.
We have our own established industry network of mills, OEMs, and wood-industry professionals across LinkedIn, YouTube, and email.
Owned audience: nearly 9,000 LinkedIn followers, 1.6K YouTube subscribers, and 4,000+ industry email contacts.
Industrial construction, millwright, and maintenance services for mills and large industrial operations.
Expand visibility beyond word of mouth and the company’s existing industry network.
Omineca had a strong reputation, but limited consistent digital visibility. Its growth had relied heavily on recommendations.
A consistent digital presence supported by paid distribution. LinkedIn ad impressions increased from 156,817 in June to 442,013 in August 2026.
Paid impressions count ad displays, not unique people or sales. Figures from Omineca’s supplied campaign report.
Examples of our production work. New filming and full-length films are scoped separately from monthly content support.
Watch on YouTube
Watch on YouTube
Watch on YouTube
Watch on YouTubeThey knew our language because they are from our industry.
Your monthly plan can reach beyond your own followers. Alongside your company channels, we can plan distribution through Koval’s Wood World platform.
We publish agreed content through your social media, email, website, and paid campaigns, keeping your message consistent and giving buyers a place to learn more and contact you.
Wood World covers the ideas, technologies, and conversations shaping the industry. Through educational vlogs, podcasts, interviews, sponsored episodes, and industry content, we help companies enter new markets, build recognition, and explain what they do and why it matters.
We can distribute suitable stories through our LinkedIn, YouTube, and email channels to our growing network of mills, OEMs, and industry professionals.
Wood World features, sponsorships, and distribution are agreed separately based on audience fit and scope. We define the format and channels with you before publication.
Explore Wood World on YouTubeYes. A focused market calls for focused work. We can build content and campaigns around a defined set of accounts, their applications, and the evidence they need. We agree on meaningful measures with your team, including target-account engagement, use of sales assets, and qualified conversations.
No. We can build from the footage, customer stories, technical knowledge, and assets you already have. New production is planned when it supports the objective and scoped separately.
Yes. We can lead a defined part of the work or provide the creative and execution capacity your team needs. We agree on responsibilities, approvals, and a working rhythm at the start.
Yes. A customer case study, brand film, product animation, website, or targeted campaign can be the right starting point. We will define what it needs to accomplish and how your team will use it.
Wood World features, sponsorships, and distribution are planned separately based on audience fit and the agreed scope. We will make those opportunities clear when we build your plan.
Tell us who you need to reach, what your team handles today, and where you need ongoing help. We’ll discuss a monthly scope, responsibilities, and the budget needed to deliver it.
vadim@kovaldigital.com ↗