Content planning
A monthly content calendar built around your projects, customer questions, services, and sales priorities.
You review: topics, formats, and publishing dates.
MONTHLY DIGITAL SUPPORT FOR THE WOOD INDUSTRY.
Show the right mills why your technology is worth choosing.
Our monthly retainer gives your team ongoing content, social media management, targeted campaigns, and reporting. We turn your expertise and customer results into marketing that helps mill owners and decision-makers find you and understand your value, without relying on trade shows alone.
Does Any of This
Sound Familiar?
We’ve been in this industry for decades. Most of our business still comes from word of mouth.
We’re doing great work, but the market doesn’t really see enough of it.
I’m tired of traveling from mill to mill looking for opportunities. I want the right customers to find us.
Trade shows cost more every year. I’m not sure they’re worth what they used to be.
We spend money on marketing, but it’s hard to know what’s actually driving new opportunities.
We have a great solution.
It’s just hard to explain what makes it different and why it matters.
We keep spending on industry publications, but it’s getting harder to see what we’re getting back.
We have happy customers and great projects, but those stories mostly stay inside the company.
We hear versions of these on almost every call.
That’s Why
Koval Exists
Koval was built for companies in the wood industry that already have the expertise, reputation, and customer results but need a better way to turn those assets into visibility, credibility, and new sales opportunities.
We combine industry knowledge, customer storytelling, content production, distribution, and lead generation to help sales teams get in front of the right people earlier and with stronger proof.
What your monthly
retainer covers.
An ongoing team to plan, create, publish, and improve your digital marketing. We agree on the channels, deliverables, and performance benchmarks before work begins.
Content creation
Social posts, short video edits, graphics, and customer stories built from your existing footage, interviews, and project updates.
You receive: finished assets and copy for approval.
Social media & email
Scheduling and publishing on agreed company channels, with email campaigns when included in your scope.
You see: consistent activity on the channels your buyers use.
Targeted campaigns
Campaign planning, audience targeting, ad creative, and ongoing optimization on agreed platforms such as LinkedIn, Meta, and Google Search.
You review: campaign activity, spend, and performance.
Website & sales support
Updates to agreed website pages, campaign landing-page content, and materials your sales team can use in follow-ups.
You receive: practical content tied to current sales conversations.
Reporting & next steps
A monthly review of content and campaign performance, website activity, inquiries, and feedback from your sales team.
You review: what ran, what happened, and what changes next.
A defined monthly scope.
Post volume, channels, campaign activity, website tasks, and reporting are set out in your proposal. Ad spend, new filming, travel, major website builds, and Wood World placements are scoped separately unless expressly included.
AN ILLUSTRATIVE MONTH
One customer project. Several ways to use it.
The mix is agreed in your proposal. Here is how existing project footage and a customer interview can support a month of marketing.
Content to publish
- A customer project story
- Short video clips answering buyer questions
- Posts about capabilities, people, and project delivery
Distribution & sales
- Publishing on agreed company channels
- Targeted ads using selected content
- A customer story your sales team can share
Review & improve
- A report on content and campaign performance
- Feedback on inquiries and sales conversations
- Priorities for the next month
How a month works
- Plan togetherShare project updates and sales priorities. Agree on the month’s content and campaigns.
- Review the workWe prepare copy and creative. Your team checks technical details and approves it.
- Publish & manageWe schedule content, run agreed campaigns, and make in-month adjustments.
- Review & refineWe walk through the report and use the findings to plan the next month.
MONTHLY SUPPORT IN PRACTICE
Omineca:
beyond word of mouth.
Industrial construction, millwright, and maintenance services for mills and large industrial operations.
The goal
Expand visibility beyond word of mouth and the company’s existing industry network.
The starting point
Omineca had a strong reputation, but limited consistent digital visibility. Its growth had relied heavily on recommendations.
What Koval put to work
- Market research and positioning
- Consistent social media content
- Video and customer stories
- Targeted advertising
What changed
A consistent digital presence supported by paid distribution. LinkedIn ad impressions increased from 156,817 in June to 442,013 in August 2026.
LINKEDIN ADS · JUNE–AUGUST 2026
Monthly paid impressions
June
156,817
July
311,384
August
442,013
Paid impressions count ad displays, not unique people or sales. Figures from Omineca’s supplied campaign report.
Visibility among companies, not just impressions.
4,100companies engaged in August
1,021companies engaged in July
23companies rated High or Very High engagement in August
The supplied August 2026 LinkedIn Ads report records 14 companies with Very High engagement and 9 with High engagement, compared with 12 combined in July. These are company engagement figures, not leads or customers.
What we published
Project and safety stories, video about industrial capabilities, recruitment content, and posts explaining Omineca’s service and response model.
View post examplesWho joined the conversation
Comments under the video came from people in transport, engineering, and project management who discussed their experience working with Omineca.
“We’ve worked with the Omineca crews for years and they’re always great to work with.”
Jesse Cody, commenting on Omineca’s crews. This is feedback about Omineca, not a testimonial about Koval.
Read the original comments90+
Major clients
in the wood industry
250+
Projects delivered
to date and counting
15+
Years of projects &
wood industry experience
Our Industry Experience
We’re Already Talking
to the People
You Want to Reach
Koval combines deep industry experience with direct access to the wood products market.
VADIM KOVALEV
Vadim is an internationally recognized thought leader & expert with a dedicated track record for over 15 years, in the industrial sawmill & wood processing industry.
Founder & CEO of Koval · Host of Wood WorldCommercial impact
Directly influenced billions of dollars of sales in the wood processing industry.
Connected to the industry
He actively communicates with the industry online and offline — speaking at conferences, attending industry events, visiting mills, and talking directly with decision-makers.
Content the industry follows
His content is watched, read, discussed, and shared by the same people our clients want to reach.
An audience of industry decision-makers
His audience includes wood processing decision-makers, equipment manufacturers, suppliers, and industry leaders across North America and internationally.
You Don’t Have to
Teach Us the Industry
Our industry knowledge doesn’t stop with Vadim. The Koval team has years of hands-on experience working with mills, manufacturers, suppliers, and technology companies across the wood products sector.
We understand the people, the equipment, the buying process, and the language of the industry.
Additional services
when you need them.
Need research before launching, a new film, or access to a wider audience? These services can complement your monthly support and are scoped around a specific objective.
Strategy
Clarify who to reach, what to say, and where to focus before investing in a new market or campaign.
- Research & Analysis
- Positioning & Messaging
- Market Entry Planning
- Go-to-Market Strategy
- Action Roadmap
Project
Turn customer results and technical expertise into films, case studies, and sales assets that show buyers what you can deliver.
- Case Study
- Brand Film
- Educational Campaign
- Product or Solution Launch
- Event or Trade Show Support
- Animation
- Website & Landing Page
Wood World Collaboration
Reach mills, OEMs, and industry professionals beyond your own channels through Koval’s Wood World network.
- Editorial Storytelling
- Wood World Podcast
- Industry Distribution
- Thought Leadership Content
- Event & Partner Collaborations
Why Koval
is different
We combine deep industry expertise, proven storytelling and visuals, and execution to drive measurable growth.
Industry Fluency
We’ve spent decades working in the wood industry. We understand the technology, the people, the buying process, the legacy behind these companies, and where the market is going next.
Cinematic Storytelling
We produce cinematic 6K video, interviews, brand films, case studies, and visual content that make complex industrial stories clear, credible, and worth watching.
Production + Distribution
We don’t just produce the assets. We can also take responsibility for getting them in front of the right audience through social media, email, paid campaigns, industry channels, and events.
OUR OWN INDUSTRY NETWORK
Wood World
We have our own established industry network of mills, OEMs, and wood-industry professionals across LinkedIn, YouTube, and email.
Owned audience: nearly 9,000 LinkedIn followers, 1.6K YouTube subscribers, and 4,000+ industry email contacts.
- 2,000+
- Views from a single industry-focused post shared through the Wood World network
- 1,000+
- Unique opens from a single Wood World email campaign
- 150+
- Unique clicks from a single Wood World email campaign
SELECTED FILMSExplore our film portfolio
Films from
the wood industry.
Examples of our production work. New filming and full-length films are scoped separately from monthly content support.
Watch on YouTubeSequoia Forest Products
Watch on YouTubeNicholson Brand Film
Watch on YouTubeWood is Good: How Sustainable Forestry Powers Our Future
Watch on YouTubeThe Story of Steely Lumber
They knew our language because they are from our industry.
Matt TietzVice President & Owner
McDonough Manufacturing
McDonough Manufacturing
MONTHLY RETAINER FAQBefore we
Before we
get started.
How do we get started, and what does it cost?
We discuss your audience, priorities, existing content, and internal resources. Your proposal defines the monthly deliverables, fee, contract term, approval process, and any separate production or advertising costs before work begins.
We sell to a small number of mills. Can this work?
Yes. A focused market calls for focused work. We can build content and campaigns around a defined set of accounts, their applications, and the evidence they need. We agree on meaningful measures with your team, including target-account engagement, use of sales assets, and qualified conversations.
Do we need to film something every month?
No. We can build from the footage, customer stories, technical knowledge, and assets you already have. New production is planned when it supports the objective and scoped separately.
Can you work with our marketing and sales team?
Yes. We can lead a defined part of the work or provide the creative and execution capacity your team needs. We agree on responsibilities, approvals, and a working rhythm at the start.
Can we start with a single project?
Yes. A customer case study, brand film, product animation, website, or targeted campaign can be the right starting point. We will define what it needs to accomplish and how your team will use it.
Is Wood World included in every partnership?
Wood World features, sponsorships, and distribution are planned separately based on audience fit and the agreed scope. We will make those opportunities clear when we build your plan.
LET’S SCOPE YOUR MONTHLY SUPPORTWhat should your
What should your
monthly marketing
take care of?
Tell us who you need to reach, what your team handles today, and where you need ongoing help. We’ll discuss a monthly scope, responsibilities, and the budget needed to deliver it.
vadim@kovaldigital.com ↗